Strategy Alerts
Unit Economics — Per Order Cost Stack
AOV (Selling Price)
− Product Cost (%)
− Shipping
− Packaging
− Gateway Fee (%)
− COD/RTO Provision
= Contribution Before Ads
Break-Even CPA
= Contribution Before Ads
Spend above this → loss
Absolute ceiling, zero profit
Sustainable CPA
Contribution × (1 − %)
Aim to stay at or below this
Industry CPA Benchmark
📊 PLANNING ESTIMATE
Optimistic
→
Expected
→
Conservative
Break-Even ROAS
min to not lose money
Target:
⚠ Planning benchmarks — actual CPA depends on your creative, offer, landing page, audience & competition.
🚨 Critical: Even the optimistic industry CPA () exceeds your contribution per order (). Increase AOV or reduce costs before running ads.
Niche Viability Score
How well your niche & economics suit paid ads
/ 100
Profit Simulator — 3 Scenarios
📊 Planning estimates based on industry CPA benchmarks
Planning CPA
Orders:
Revenue:
ROAS:
Net Contribution
📊 Planning Assumption — CPA figures are industry benchmarks. Actual CPA depends on creative quality, offer strength and market competition.
Daily Budget Comparison
What happens at ₹500, ₹1,500 & ₹3,000/day
| Daily Budget | Monthly | Orders | Revenue | Profit | ROAS |
|---|---|---|---|---|---|
⚠️
Low AOV Alert —
Low order value makes it very hard to cover industry-standard CPAs profitably.
Your Break-Even CPA
Max possible — zero profit
Industry Min CPA
Best-case industry benchmark
AOV to Cover Min CPA
At current margin
Bundle Ideas to Increase AOV
2-Unit Bundle
AOV:
Same shipping saves margin
3-Unit Bundle
AOV:
Best margin improvement
💡 Free Shipping at
Forces higher cart value
💡 Target AOV
For comfortable profitability
Reverse Calculator
How much budget do you need to hit your order target? 📊 Planning Estimate
Target: orders/mo
Budget Needed (Expected CPA)
orders × CPA
Best-Case Budget (Optimistic CPA)
orders × CPA
If ads perform really well
Worst-Case Budget (Conservative CPA)
orders × CPA
Budget buffer — plan for this
Target Revenue
Variable Costs
Expected ROAS
Net Contribution
📊 Budgets are estimates based on industry CPA benchmarks for . Set target orders in the Planning Assumptions section of the input panel.
AOV Improvement Simulator
How bundling changes profitability at the same ad budget & expected CPA 📊 Planning Estimate
| Offer | Bundle AOV | Contrib/Order | Margin % | Est. Orders | Revenue | Net Contrib | ROAS |
|---|---|---|---|---|---|---|---|
| baseline |
📊 Planning Assumption — orders calculated at expected CPA for . Bundle costs assume shared shipping/packaging, resulting in better per-unit margins.
Campaign Structure Generator
Recommended budget split based on your platforms & goals
Budget: /month
- •
Creative Strategy
Conversion Funnel
Estimated traffic flow from ad budget to revenue
30-Day Scaling Roadmap
Week-by-week action plan to hit your revenue target
Prepared for
Ads Strategy Report
Powered by WebPino
Unit Economics
| Monthly Budget | |
| AOV | |
| Variable Cost/Order | |
| Contribution/Order | |
| Break-Even CPA | |
| Sustainable CPA |
Expected Results 📊 ESTIMATE
| Planning CPA Range | |
| Est. Orders/month | |
| Est. Revenue | |
| Est. ROAS | |
| Break-Even ROAS | |
| Revenue Gap |
Strategy Recommendation
Ad Terms Dictionary
Terms Explained — Meanings, Formulas & Examples
Har important ads term ka matlab, formula, aur real example — taaki aap confidently plan bana sakein.
🛒
AOV
Average Order Value
Ek order mein average kitne rupaye ka purchase hota hai. AOV jitna zyada, har ad rupee se utna zyada profit.
Formula: Total Revenue ÷ Total Orders
💡 Kaise badhayein: Bundles offer karein, free shipping threshold rakhein (e.g. ₹999+ pe free shipping), upsell karein checkout pe.
📦
COGS
Cost of Goods Sold
Product banane ya khareedne ki direct cost. Yeh cost aapke revenue se sabse pehle deduct hoti hai.
Formula: AOV × COGS% = Cost per Order
💡 Kaise kam karein: Bulk orders, better supplier negotiation, cheaper raw materials, manufacturing efficiencies.
📊
Gross Margin
Gross Profit Margin %
COGS aur shipping deduct karne ke baad bachne wala revenue ka percentage. Yeh aapki ad profitability ki neev hai.
Formula: (AOV − COGS − Shipping) ÷ AOV × 100
💡 Benchmark: 20% se neeche = ads chalna mushkil. 35-50% = healthy. 50%+ = scaling ke liye perfect.
📈
ROAS
Return on Ad Spend
Har ₹1 ad spend karne par kitna revenue milta hai. Sab se important ad performance metric.
Formula: Ad Revenue ÷ Ad Spend
💡 Samajhne ka tarika: 3x ROAS = ₹3 revenue per ₹1 spent. Agar aapka margin 33% hai toh 3x ROAS pe break-even hoga.
⚖️
Break-Even ROAS
Minimum Profitable ROAS
Woh minimum ROAS jis par aap na profit mein hain na loss mein. Isse neeche ROAS gaya toh ad spend waste hai.
Formula: AOV ÷ Gross Profit per Order
💡 Rule: Hamesha is number se ऊपर ROAS maintain karein. Target ROAS = Break-even × 1.5 = .
🎯
CPA
Cost Per Acquisition
Ek customer ya order acquire karne mein kitna ad spend hota hai. Yeh aapka most important cost control metric hai.
Formula: Total Ad Spend ÷ Number of Orders
💡 Golden Rule: CPA < Gross Profit hona chahiye. Aapka Max CPA = . Isse zyada hoga toh loss hoga.
👁
CPM
Cost Per 1000 Impressions
1,000 log aapka ad dekhein uske liye kitna pay karna padta hai. Lower CPM = zyada reach same budget mein.
Formula: (Ad Spend ÷ Total Impressions) × 1,000
Example: ₹1,200 spend, 1,00,000 impressions = ₹12 CPM
💡 India Benchmark: Facebook: ₹8–₹20 CPM. Google Display: ₹5–₹15 CPM. Festive season mein CPM badhta hai — budget plan accordingly.
🖱
CTR
Click-Through Rate
Ad dekhne wale logon mein se kitne % ne click kiya. CTR se aapki creative quality aur audience match pata chalta hai.
Formula: (Clicks ÷ Impressions) × 100
Example: 150 clicks / 10,000 impressions = 1.5% CTR
💡 Benchmark: 1-2% = Average. 2-4% = Good. 4%+ = Excellent. CTR badhane ke liye hook strong banayein — first 2 seconds ka creative matter karta hai.
✅
CVR
Conversion Rate
Website pe aane wale visitors mein se kitne % ne purchase kiya. Yeh aapke landing page aur product page ki quality measure karta hai.
Formula: (Orders ÷ Total Visitors) × 100
Example: 20 orders / 1,000 visitors = 2% Conversion Rate
💡 India Benchmark: 0.5-1% = Average. 2-3% = Good. 4%+ = Excellent. Speed, trust badges, reviews aur clear CTA se CVR badhata hai.
💎
LTV
Lifetime Value
Ek customer apni poori "lifetime" mein aapko kitna total revenue deta hai. Jitna zyada LTV, utna zyada CPA afford kar sakte hain.
Formula: AOV × Purchase Frequency × Customer Lifespan
💡 Strategy: Agar LTV high hai toh pehle order pe loss mein bhi acquire kar sakte hain (LTV > CPA hona chahiye long-term mein).
🔺
TOFU · MOFU · BOFU
Top / Middle / Bottom of Funnel
Sales funnel ke teen stages jahan alag-alag audience hoti hai aur alag messaging kaam karta hai.
TOFU = Cold Audience (Brand Awareness)
MOFU = Warm Audience (Consideration)
BOFU = Hot Audience (Ready to Buy)
MOFU = Warm Audience (Consideration)
BOFU = Hot Audience (Ready to Buy)
Budget Split: TOFU 20% · MOFU 30% · BOFU 50%
💡 Strategy: TOFU mein brand story batao. MOFU mein benefits aur reviews dikhao. BOFU mein offer/urgency se convert karo.
👥
Lookalike
Lookalike / Similar Audience
Facebook/Google ek list leta hai aapke existing customers ki, aur unse milte-julte nayi audience dhundta hai. Sab se powerful targeting tool hai.
1% Lookalike = Most similar (high CVR)
5-10% Lookalike = Broader reach (awareness)
5-10% Lookalike = Broader reach (awareness)
Source: Purchase list, Add-to-cart events, Website visitors, Email list
💡 Pro Tip: Pehle 50-100 purchases hone ke baad Lookalike banayein — data jitna zyada, audience utni accurate hogi.
⚡ Quick Reference — Aapke Live Numbers
| Term | Full Form | Formula | Aapki Value |
|---|---|---|---|
| AOV | Avg Order Value | Revenue ÷ Orders | |
| COGS | Cost of Goods Sold | AOV × COGS% | |
| Contribution | Contribution Margin | (AOV − All Variable Costs)÷AOV | |
| Break-Even CPA | Max possible CPA | = Contribution/Order | |
| Sustainable CPA | Target CPA for profit | Contribution×(1−margin%) | |
| Planning CPA | Industry benchmark 📊 | Category lookup table | |
| Break-Even ROAS | Min. Profitable ROAS | AOV ÷ Contribution | |
| Est. ROAS | Return on Ad Spend 📊 | Revenue ÷ Ad Spend |
📊 About These Estimates: All projected metrics (orders, revenue, ROAS, CPA ranges) are directional planning assumptions based on industry benchmarks — not guarantees. Actual advertising performance depends on product-market fit, pricing, offer quality, creative strength, landing-page conversion rate, audience targeting, competition, seasonality, fulfilment speed, and tracking accuracy. Always validate with real data before scaling budgets.